Due to the rapid development of ICO industry, the competition between ICOs in fundraising phase has gotten a lot tougher in 2018 compared to 2017. Whether you’re an ICO founder, ICO investor or both, it’s clear to you that the objective of the whitepaper is to convince the increasingly more selective audience to make an investment decision.

Why do most whitepapers fail to do that? It might be due to one of the following reasons:

A. The whitepaper has no relevant content

B. The whitepaper doesn’t manage to engage the reader

C. The whitepaper doesn’t offer any new insights

D. The whitepaper doesn’t cover all the key figures

For many ICO investors, item 4 is key, since that is what they check first - if they can’t find this info easily, it doesn’t matter how quickly you can grab their attention, how well you can engage them with storytelling and how insightful your whitepaper is. You simply need to have a specific set of key facts and figures, which investors in the crypto space absolutely want to see covered in every whitepaper.

At very minimum you need to include following figures:

  1. Hard cap
  2. Soft cap
  3. Token sale dates
  4. Token price (ETH/USD)
  5. Total supply
  6. Token vesting periods and lockups
  7. Allocation of funds and tokens
  8. Token burning/unsold token info

All the aforementioned figures should be found by using the search function, especially the hard and soft caps. Additionally, your whitepaper should cover basic information like:

  • Target audience
  • The problem the project will solve
  • The reason the project needs a blockchain or a token
  • Project working plan or roadmap
  • Team members

In covering these aspects, it’s essential to use proper references and to be objective sticking to facts for the most part - it doesn’t hurt to show some enthusiasm in describing the project vision and explaining why it matters, as long as it doesn’t feel like self-promotion. You can have personal layout choices that align to your brand and use visual elements creatively to support your story, but these aspects are important only after you have managed to cover the key figures and facts thoroughly.

Lastly, a great whitepaper not only manages to look compelling and cover all the necessary items, but it shows you why the team has chosen to do things in a certain way. The better reasoning and arguments you can throw in behind your numbers, business model, roadmap, team selection and other choices, the better the chances of convincing potential investors are.